Your privacy is important to us at SmartProperty (“we” or “us”). We have prepared this Privacy Policy to explain to you how we collect, use, and share information we obtain through your use of our website (“Site”) and services (“Services”) or when you otherwise interact with us. If you have any questions about this Privacy Policy, please get in touch with us via hello@smartproperty.com.
In this Policy, when we use the term “Personal Information”, we mean any information that can be used to identify (directly or indirectly) or contact a specific individual, such as the individual’s name, postal address, email address, telephone number, or online identifier.
Information We Collect
Usage data. We automatically collect certain information to help us understand how visitors explore our Site. For example, each time you visit our Site we may automatically collect your IP address, browser and computer type, access time, the web page you came from, the URL you go to next, and the web page(s) that you access during your visit. We also collect information about the computer or mobile device you use to access our Site, including the hardware model, operating system and version, unique device identifiers, and mobile network information.
Information processed through Atlas features. When you, or an AI agent you connect, use SmartProperty Atlas, Atlas Intelligence or the SmartProperty Atlas™ MCP Server, we collect the prompts, questions and instructions you send, the tool calls and queries the agent makes, the results we return, and related logs (for example, time of access, the AI model used and error rates).
Information you choose to submit. You can visit our website without telling us who you are or revealing any information by which someone could personally identify you. When you use the Site or our Services, we may collect personal information from you in a variety of ways, such as when you register on the Site; place an order with us; subscribe to our newsletter; respond to a survey; fill out a form to request a service, product or communication; and in connection with other activities, services, features or resources we make available on our Site. You may choose to provide your name, email address, mailing address, phone number, or credit card information.
Cookies. We use various technologies to collect information, including cookies and web beacons. Cookies are small data files stored on your hard drive or in device memory that help us improve our Services and your experience, see which areas and features of our Services are popular, and count visits. Web beacons are electronic images that may be used in our Services or emails and help deliver cookies, count visits and understand usage and campaign effectiveness. For more information about cookies and how to disable them, please see our Cookie Policy or “Your Choices” below. Please note that the website and SmartProperty’s services are not intended for children and we do not knowingly collect Personal Information from children. If SmartProperty discovers that it has inadvertently collected Personal Information from anyone younger than the age of 18, it will delete that Personal Information when discovered.
How we use the information. We use the information we collect to provide, maintain, and improve our Services. We may also use the information we collect to:
- improve our algorithms. We may use the information we collect to tailor our algorithms to your business.
- send you technical notices, updates, security alerts and support and administrative messages respond to your comments, questions and customer service requests;
- monitor and analyze trends and usage in connection with our Services;
- create de-identified, aggregated data and statistics, such as benchmarks, indexes and market reports, that do not identify you or any individual, as described in the next section below;
- generate AI-assisted analysis and commentary about your data through our AI model providers;
- detect, investigate and prevent fraudulent transactions and other illegal activities and protect the rights and property of SmartProperty and others;
- personalize and improve the Services and provide advertisements, content or features that match user profiles or interests;
- facilitate contests, sweepstakes and promotions and process and deliver entries and rewards;
- process payments, provide you the Services you request, and send you information and updates about your order;
- send you emails about company news, such as updates or related product or service information. To change your communication preferences, see “Your Choices” below;
- deliver relevant advertising to you outside of our Services; and
- carry out any other purpose described to you at the time the information was collected
How We Share Information
We may share information about you as follows or as otherwise described in this Privacy Policy.
- When you agree to receive a white paper or other promotional material from a SmartProperty client and provide us with your email address or other personal information for that purpose, we may share your email address or other personal information with that SmartProperty client for its direct marketing purposes. To opt-out of this sharing, please see “Your Choices” below;
- We may provide the information we collect to third parties who provide services to us (e.g., credit card processing services or marketing email services). In those circumstances, we limit disclosure of Personal Information to that which is necessary for such service providers to perform those services.
- With AI model providers that process information on our behalf to run Atlas features, currently Anthropic, Google, OpenAI and xAI. We use these providers under commercial terms that do not allow them to train their models on your information. These providers may keep information for a limited time for abuse monitoring, safety or legal compliance under their own terms. A current list of our AI providers and other service providers is at www.smartproperty.com/subprocessors.
- In response to subpoenas, court orders, or legal process, or to establish, protect, or exercise our legal rights or defend against legal claims;
- If we believe it is necessary in order to investigate, prevent, or take action regarding illegal activities, fraud, or situations involving potential threats to the safety of any person or property;
- In connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition of all or a portion of our business by another company.
De-identified and Aggregated Data
We may combine information from many customers and other sources and remove details that identify any person or customer, to create de-identified, aggregated data and products such as benchmarks, indexes and market reports. We may share or sell these de-identified products to others. We publicly commit to maintain and use de-identified information only in de-identified form, to not attempt to re-identify it (except to test that our de-identification methods work), and to contractually require anyone who receives it to follow the same rules. We do not sell Personal Information.
Advertising and Analytics Services Provided by Others.
We may allow others to provide analytics services and serve advertisements on our behalf across the internet and in applications. These entities may use cookies, web beacons, device identifiers and other technologies to collect information about your use of the Services and other websites and applications, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in apps, links clicked and conversion information. This information may be used by SmartProperty and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Services and other websites and better understand your online activity. For more information about interest-based ads, or to opt out of having your web browsing information used for behavioral advertising purposes, please visit www.aboutads.info/choices. For more information, please visit “Your Choices” below.
Data Quality and Security
We seek to use reasonable administrative, organizational, technical, and physical measures to help protect the Personal Information you provide to us from loss, misuse, and unauthorized disclosure, alteration, or destruction. Only authorized personnel have access to Personal Information you provide to us and each employee with access to Personal Information is obligated to maintain its integrity and confidentiality. Unfortunately, no data transmission can be guaranteed to be 100% secure or error free. If you have reason to believe that your interaction with us is no longer secure, you should immediately notify us in accordance with the section below entitled “Contact Us.” Please note that if you notify us by physical mail, this will delay the time it takes for us to respond to the problem.
Links
The Services may contain links to other websites. We are not responsible for the privacy practices of other websites and suggest you review their privacy policies.
Data Retention
We store the information we collect for as long as is necessary for the purpose(s) described above. Additionally, we retain information as needed to resolve disputes, enforce our policies, and to comply with the law. Information you send through Atlas features may also be kept by our AI model providers for a limited time under their own terms, as described in “How We Share Information.” De-identified and aggregated data is not Personal Information and we may keep it indefinitely.
Data Transfers
We and our service providers may transfer information to, or store or access it in, jurisdictions that may not provide equivalent levels of data protection as your home jurisdiction. It is our policy to ensure that adequate legal instruments (e.g. Standard Contractual Clauses or the EU-U.S. Data Privacy Framework, where applicable) and other safeguards are applied to Personal Data processed outside of your country, as required by law.
European Economic Area Residents
If you are a resident of the European Economic Area (“EEA”), you have certain rights and protections under the law regarding the processing of your personal data.
Legal Basis for Processing. If you are a resident of the EEA, we will only process your personal data:
- To perform our responsibilities under our contract with you (e.g., processing payments for and providing the services you have requested);
- When you have consented to our processing of your personal data;
- When we have a legitimate interest in processing your personal data (e.g., to communicate with you about changes to our services, to advertise our services, and to provide, secure, and improve our services); or
- To comply with our legal or regulatory obligations.
Data Subject Requests. If you are a resident of the EEA, you have the right to access the personal information we hold about you and to ask that we correct, erase, or, in some circumstances, transfer it to another provider. You may also have the right to object to, or request that we restrict, certain processing. To make any of these requests please email hello@smartproperty.com.
Questions or Complaints. If you are a resident of the EEA and have a concern about our processing of personal data that we are not able to resolve, you have the right to lodge a complaint with the data privacy authority where you reside. For contact details of your local Data Protection Authority, please see http://ec.europa.eu/justice/data-protection/article-29/structure/data-protection-authorities/index_en.htm.
California Residents
If you are a California resident, you may have the right to (a) know what Personal Information we collect, use and disclose about you, (b) ask us to delete or correct it, (c) opt out of the sale or sharing of your Personal Information, and (d) not be treated differently for using these rights. To make a request, email hello@smartproperty.com. We will verify your request before we act on it. You may use an authorized agent to make a request for you. When we act as a service provider to an HOA or management company, we will direct your request to that customer.
Changes
We may update this Privacy Policy from time to time. If we make a material change to the way in which we treat your personal information, we will inform you of such change via email or by posting a notice on relevant areas of the Services. Any updated version of this Privacy Policy will be effective as of the “Last Updated” date at the top of the policy.
Your Choices
Correction or deletion. You may update, correct or delete information about you at any time by emailing us at hello@smartproperty.com, but note that we may retain certain information as required by law or for legitimate business purposes. We may also retain cached or archived copies of information about you for a certain period of time.
Cookies. Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Services. For more information, please see our Cookie Policy.
Promotional Communications. You may opt out of receiving promotional emails from SmartProperty by following the instructions in those emails or by contacting us via hello@smartproperty.com. If you opt out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.
Disclosure to third parties for their marketing purposes: To opt out of having information about you shared with third parties for direct marketing purposes, please contact us at hello@smartproperty.com.
Contact Us
If you have any questions about this Privacy Policy, please feel free to contact us by email at hello@smartproperty.com or by mail at 600 B St. Suite 300, San Diego, CA 92101.