Key takeaways
SmartProperty appointed Chris d'Eon as Chief Marketing Officer, announced July 19, 2026, to lead branding, customer acquisition and partnership strategy as the company expands in community association and club management. d'Eon brings FinTech and InsureTech growth experience from Intuit's TurboTax, Ensight Cloud and Founders First Capital, with a focus on helping organizations fully use the Living Reserve Study.
- d'Eon's background includes developing and executing go-to-market strategies that drove rapid adoption at FinTech and InsureTech companies.
- SmartProperty provides financial and asset management solutions for community associations, clubs and Jointly Owned Properties.
- The Living Reserve Study can be updated with more accurate data, giving associations a more predictable financial roadmap for better forecasting.
Written for: Management company executives, Club boards & GMs, HOA & condo board members
SmartProperty®, a leading provider of financial and asset management solutions for community associations, clubs and Jointly Owned Properties, is pleased to announce the appointment of Chris d’Eon as its new Chief Marketing Officer (CMO). With a proven track record with startups, AI, and revenue generation, d’Eon is spearheading the company’s branding, customer acquisition and partnership strategies as SmartProperty® expands its impact in the community association and club management space.
d’Eon is a seasoned marketing executive with extensive experience leading growth initiatives for FinTech and InsureTech companies like Intuit’s TurboTax, Ensight Cloud, and Founders First Capital, where he played a key role in developing and executing go-to-market strategies that drove rapid adoption and long-term success.
Unlike traditional reserve studies—which are static, and can lead to an out of sight-out of mind culture of deferral – SmartProperty’s Living Reserve Study® never goes out of date. The Living Reserve Study® may be updated with more accurate data, giving you a more predictable financial roadmap for better forecasting. Better data means better decisions.
“There is a tremendous opportunity to modernize how communities, clubs and property management companies use asset and financial data,” said d’Eon. “A key part of this effort is ensuring that these organizations fully understand and utilize the Living Reserve Study®, which provides valuable financial insights and long-term planning tools to help associations make smarter decisions.”
SmartProperty’s decision to bring Chris d’Eon on board continues to show the company’s dedication to growth, its focus on partnerships and delivering excellence to the community association market.
About SmartProperty
SmartProperty® specializes in financial and asset management for community associations, clubs and Jointly Owned Properties. The flagship product, the Living Reserve Study®, transforms traditional, static reserve studies into dynamic, real-time financial roadmaps. SmartProperty’s mission is to help its clients achieve better results using data and analytics to protect, maintain, and enhance property values. This helps associations and clubs keep their fees or dues as low as reasonably possible and keep property values high.
For more information, visit www.SmartProperty.com or follow us on social media:
LinkedIn: SmartProperty
Media Contact:
Chris d’Eon, Marketing
SmartProperty
Phone: (877) 864-8955
Email: Chrisd@SmartProperty.com
